About us

The New Generation (TNG) was born in the heart of Boston, MA, and built by the vision and talent of inner-city youth. TNG isn’t just a brand, it’s a movement. We design clothing, curate photoshoots, and direct promotional videos, all with a mission to push the boundaries of creativity and celebrate fearless self-expression.

At TNG, we believe in creativity without limits and fashion that tells a story. Every piece we create is infused with energy, originality, and a sense of fun. Join us in redefining what it means to be bold, authentic, and unapologetically yourself.